On June 1st, we inaugurated our new store in Lazise, one of the most charming tourist destinations on Lake Garda, in the province of Verona, beloved by Italian and international visitors alike.

A store in the heart of the historic center

The historic center of Lazise is the perfect setting for our first store: a town rich in history, with an international feel, dynamic and original—just like our brand.

Despite the limited space, typical of an ancient village, we managed to present almost all of our collections, offering a complete and engaging experience.

Summer collections, underwear, and activewear

The window display is lively, colorful, and contemporary, designed to particularly attract a young audience looking for summer trends.

Inside the store, you can find:

• Basic underwear collections
• Technical activewear lines
• Proposals for men and women

First few weeks: results and feedback

It’s still too early for a definitive assessment, but the first few weeks of opening are fully confirming expectations, both in terms of marketing choices and fashion trends.

Colors, fabrics, and combinations are appealing to a diverse and international audience, allowing us to successfully meet various needs.

The value of direct customer contact

Direct customer relationships are fundamental for us: not only for sales results but also as a source of discussion and growth.

Listening to the needs of those who choose us allows us to design increasingly targeted intimate and sportswear garments, in line with actual market demands.

The best-selling items of the summer

The most appreciated products? Precisely those we focused on from the beginning:

• RIB collection in trendy colors
• Pacific Blue, Fuchsia, Chocolate
• Timeless classics: Black and White

The most loved combination is undoubtedly:

Crop top + cycling shorts + zip-up hoodie

A look to the future

Summer has just begun, and we are curious to observe the evolution of trends in a young and international market, which often shows strong appreciation for Made in Italy.

In autumn, we will draw conclusions with more concrete data, but one thing is certain: we have many ideas and new projects for the future.

The Lake Garda area offers great opportunities… keep following us to discover what will happen in the coming months!